The company was founded in 1981 by the Marciano brothers who left the south of France to pursue the American dream. Marcianos redefined denim cuts with European-style designs. He opened his designs with the dazzling Marlin jeans with a fine story and three clouds. The Bloomingdales store was the first to welcome the brand by ordering two dozen jeans. They disappeared from the shelves within hours. This was the beginning of a long success story. Jace soon became a symbol of an exciting and adventurous young lifestyle. For decades, Jess has invited people to dream of her distinctive and timeless advertising campaigns that have turned unknown people into famous models. In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano. The Marciano brand offers a trendy collection designed specifically for women and men who keep up with the screams of fashion. In 2007, Jesse's J concept for retail was born, gaining its aesthetic appearance in Southern California from the Marciano brothers' personal passion for the California youth lifestyle they enjoyed when they first moved to America. JESS has now become a truly global lifestyle brand with a full range of denim jeans, apparel and accessories available in over 80 countries around the world.